Impact of Relationship Marketing Tactics (RMTs) on Switchers and Stayers in a Competitive Service Industry
Year of publication: |
2006
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Authors: | Peng, Leong Yow ; Wang, Qing |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 22.2006, 1, p. 25-60
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