Impact of YouTube advertising on purchase intention : a pitch
Year of publication: |
2020
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Authors: | Rehman, Mehak ; Maseeh, Haroon Iqbal |
Published in: |
Journal of accounting & management information systems : JAMIS. - Bucharest : [Verlag nicht ermittelbar], ISSN 1843-8105, ZDB-ID 2580712-2. - Vol. 19.2020, 4, p. 805-811
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Subject: | YouTube advertising | purchase intention | technological marketing | pitching research | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
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