The impact of payment methods and payment-related marketing communications on e-commerce retailer trust : an empirical consumer analysis of Indonesian e-commerce start-ups
Year of publication: |
2021
|
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Authors: | Lakeman, Farrah Almira ; Walter, Nadine ; Cleff, Thomas |
Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 16.2021, 4, p. 352-376
|
Subject: | assurance seals | availability | communication | convenience | e-commerce | Indonesia | online retailer | payment methods | start-up | trust | Indonesien | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Unternehmensgründung | Business start-up | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Einzelhandel | Retail trade | KMU | SME | Elektronisches Geld | Electronic money |
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