Implantación internacional de los minoristas de moda multicanal: capacidades dinámicas e incrustación en los mercados
Alternative title: | International implementation of multichannel fashion retailers : dynamic capabilities and market embeddedness Implantação internacional dos retalhistas de moda multicanal |
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Year of publication: |
mayo-agosto 2017
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Authors: | Fayos-Gardó, Teresa ; Calderón-García, Haydée ; Frasquet Deltoro, Marta |
Published in: |
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG. - Washington, D.C. : Georgetown University's Latin America Leadership Program, ISSN 1988-7116, ZDB-ID 2525542-3. - Vol. 11.2017, 2, p. 62-79
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Subject: | Internationalisation | retailing | fashion | dynamic capabilities | embeddedness | multichannel |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | Spanish |
Notes: | Zusammenfassungen in englischer und portugiesischer Sprache |
Other identifiers: | 10.3232/GCG.2017.V11.N2.03 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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