Implementation of test marketing
Year of publication: |
1964
|
---|---|
Authors: | Banks, Seymour |
Published in: |
Proceedings of the ... National Conference of the American Marketing Association. - Chicago, Ill. : Assoc., ZDB-ID 610441-1. - Vol. 47.1964, p. 597-604
|
Subject: | Marktfroschung | Versuchsmarkt |
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