Implementation rules to bridge the theory/practice divide in market segmentation
Year of publication: |
2009
|
---|---|
Authors: | Dibb, Sally ; Simkin, Lyndon |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 3/4, p. 375-396
|
Subject: | Marktsegmentierung | Market segmentation | Einführung | Implementation | Theorie-Praxis-Verhältnis | Theory-practice divide | Versorgungswirtschaft | Public utilities | Großbritannien | United Kingdom |
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