Implementing and Adapting Services Marketing to the Companys Structure, Systems and Culture
Year of publication: |
2013
|
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Authors: | TANASE, George Cosmin |
Published in: |
Romanian Distribution Committee Magazine. - Romanian Distribution Committee, ISSN 2069-0134. - Vol. 4.2013, 2, p. 21-26
|
Publisher: |
Romanian Distribution Committee |
Subject: | Structural Organisation | Marketing Function | Service Value Chain | Interaction | Customer Retention | Relationship | Service Employees |
Extent: | application/pdf |
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Type of publication: | Article |
Classification: | L21 - Business Objectives of the Firm ; L22 - Firm Organization and Market Structure: Markets vs. Hierarchies; Vertical Integration ; L80 - Industry Studies: Services. General ; M21 - Business Economics ; M31 - Marketing |
Source: |
-
The Customer Interaction Process: Managing Customer, the Service Encounter and Service Recovery
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Couderc, J.P., (2006)
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The Way to Victory-Using Military Strategies in Business Situations
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