Implementing global marketing strategy
Year of publication: |
1996
|
---|---|
Authors: | Ronkainen, Ilkka A. ; Menezes, Ivan |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 13.1996, 3, p. 56-63
|
Publisher: |
MCB UP Ltd |
Subject: | Global marketing | Implementation | Strategy |
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