Implementing Marketing in a High-Tech Business - Difficulty in Putting Marketing into a Technical Business
Year of publication: |
1993
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Authors: | Romer, Kevin ; Doren, Doris C.Van |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 22.1993, 3, p. 177-186
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