Improving banner ad strategies through predictive modeling
Year of publication: |
2017
|
---|---|
Authors: | Obal, Michael W. ; Lv, Wen |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 11.2017, 2, p. 198-212
|
Subject: | Internet marketing | Modelling | Data mining | Banner ads | Video marketing | Online-Marketing | Data Mining | Prognoseverfahren | Forecasting model |
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