IMPROVING MARKET ORIENTATION IN THE SCOTTISH BEEF SUPPLY CHAIN THROUGH PERFORMANCE-RELATED COMMUNICATIONS: THE CASE OF THE MCINTOSH DONALD BEEF PRODUCER CLUB AND QBOXANALYSIS
Year of publication: |
2008
|
---|---|
Authors: | Leat, Philip M.K. ; Revoredo-Giha, Cesar ; Kupiec-Teahan, Beata |
Institutions: | Land Economy and Environment Group, Scotland's Rural College |
Subject: | Food Consumption/Nutrition/Food Safety | Marketing |
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