Improving marketing productivity: the 80/20 principle revisited
Year of publication: |
1982
|
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Authors: | Dubinsky, Alan J. ; Hansen, Richard W. |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 25.1982, 1, p. 96-105
|
Subject: | Produktivität | Absatz |
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