Extent: | 1 Online-Ressource (27 p) |
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Series: | HBS Marketing Research Paper ; No. 06-058 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 2006 erstellt |
Other identifiers: | 10.2139/ssrn.945389 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; D80 - Information and Uncertainty. General ; D83 - Search, Learning, Information and Knowledge ; D84 - Expectations; Speculations |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014054527