Improving penetration forecasts using social interactions data
Year of publication: |
2014
|
---|---|
Authors: | Toubia, Olivier ; Goldenberg, Jacob ; Garcia, Rosanna |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 12, p. 3049-3066
|
Subject: | forecasting | marketing | new products | probability | diffusion | Prognoseverfahren | Forecasting model | Marktforschung | Market research | Soziale Beziehungen | Social relations | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Prognose | Forecast |
-
A unified strategy for forecasting of a new product
Pandy, Prateek, (2014)
-
Forecasting the diffusion of ISO/IEC 27001 : a Grey model approach
Podrecca, Matteo, (2023)
-
Forecasting purchase rates of new products introduced in existing categories
Dass, Mayukh, (2023)
- More ...
-
A new approach to modeling the adoption of new products : aggregated diffusion models
Toubia, Olivier, (2008)
-
Electronic Companion for : 'Improving Penetration Forecasts Using Social Interactions Data'
Toubia, Olivier, (2020)
-
A new approach to modeling the adoption of new products : aggregated diffusion models
Toubia, Olivier, (2008)
- More ...