In pursuit of goodwill? : the cross-level effects of social enterprise consumer behaviours
Year of publication: |
2020
|
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Authors: | Tsai, Juin-Ming ; Hung, Shiu-Wan ; Yang, Ting-Ting |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 109.2020, p. 350-361
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Subject: | Consumer behaviour | Goodwill | Innovative services | Nonprofit organisation | Social enterprise | Theory of planned behaviour | Konsumentenverhalten | Nonprofit-Organisation | Nonprofit organization | Sozialwirtschaft | Social economy | Geschäftswert |
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