In-stadium sponsorship evaluation of a mega-sponsee: the 2004 Grey Cup
Year of publication: |
2007
|
---|---|
Authors: | O'Reilly, Norm ; Nadeau, John ; Séguin, Benoit ; Harrison, Mark |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 8.2007, 2, p. 64-83
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | CFL | Grey Cup | Mega-sponsee | Sponsorship |
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