In times of trouble : a framework for understanding consumers' responses to threats : introduction
Year of publication: |
2020
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Authors: | Campbell, Margaret C. ; Inman, J. Jeffrey ; Kirmani, Amna ; Price, Linda L. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 47.2020, 3, p. 311-326
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Subject: | threat, pandemic | COVID-19 | economic | health | consumer insecurity | disruption | consumer response | Konsumentenverhalten | Consumer behaviour | Coronavirus |
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