Incorporating cannibalization models into demand forecasting
Year of publication: |
2005
|
---|---|
Authors: | Ragharan Srinivasan, Sundara ; Ramakrishnan, Sreeram ; Grasman, Scott E. |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 23.2005, 5, p. 470-485
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | New products | Quantitative methods | Forecasting | Market share |
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