Incorporating generic and brand advertising effects in the Rotterdam demand system
Year of publication: |
1997
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Authors: | Brown, M.G. ; Lee, J.-Y. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 16.1997, 3, p. 211-220
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