Incorporation of customer value into revenue management
Year of publication: |
2009
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Authors: | Martens, Tobias von ; Hilbert, Andreas |
Published in: |
Operations research proceedings 2008 : selected papers of the annual international conference of the German Operations Research Society (GOR) University of Augsburg, September 3 - 5, 2008. - Berlin : Springer, ISBN 978-3-642-00141-3. - 2009, p. 383-388
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Subject: | Kundenwert | Customer value | Revenue-Management | Revenue management | Simulation |
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