Increase hedonic products purchase intention through livestreaming : the mediating effects of mental imagery quality and customer trust
Year of publication: |
2022
|
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Authors: | Wang, Bin ; Xie, Fengyuan ; Kandampully, Jay ; Wang, Jin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 69.2022, p. 1-16
|
Subject: | Livestreaming | Hedonic product | Utilitarian product | Purchase intention | Mental imagery quality | Customer trust | e-commerce | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Produktqualität | Product quality | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
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