Increasing consumer engagement on social networks : social media influencer's followers "like" to see a face in a post
Alternative title: | Povećanje uključenosti potrošača na društvenim mrežama : pratiteljima utjecajnih osoba "sviđa se" vidjeti lice u objavi |
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Year of publication: |
2020
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Authors: | Torbarina, Matia ; Jelenc, Lara ; Brkljačić, Ivana |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 32.2020, Special issue, p. 67-81
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Subject: | social media influencer | Instagram | face | engagement | Social Web | Social web | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Corrigendum enthalten in: Volume 34, Nr. 1, 2022, Seite 109-110 Zusammenfassung in kroatischer Sprache |
Other identifiers: | 10.22598/mt/2020.32.spec-issue.67 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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