Increasing sponsorship effectiveness through brand experience
Year of publication: |
2013
|
---|---|
Authors: | Fransen, Marieke L ; Rompay, Thomas J. L. van ; Muntinga, Daan G |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 14.2013, 2, p. 37-50
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | sport sponsorship | brand experience | consumer outcomes |
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