Increasing the Attractiveness of Mass Customization: The Role of Complementary On-line Services and Range of Options
Year of publication: |
2009
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Authors: | Dellaert, Benedict ; Dabholkar, Pratibha |
Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 13.2009, 3, p. 43-70
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