Individual differences in consumer responses to traditional versus virtual concept testing
Year of publication: |
2012
|
---|---|
Authors: | Peng, Ling ; Cui, Geng ; Li, Chunyu |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 21.2012, 3, p. 167-175
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Tests and testing | Cognition | Virtual concept testing | Innovativeness | Change seeking | Cognitive effort | Generalizability theory |
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