Individual preferences of digital touchpoints : a latent class analysis
Year of publication: |
2019
|
---|---|
Authors: | Hallikainen, Heli ; Alamäki, Ari ; Laukkanen, Tommi |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 386-393
|
Subject: | Digital channel | Customer segmentation | Latent class analysis | Technology readiness | Multichannel | Omnichannel | Vertriebsweg | Distribution channel | USA | United States | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy |
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