Individualism/collectivism and perceived consumer effectiveness : The moderating role of global–local identities in a post‐transitional European economy
Year of publication: |
2021
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Authors: | Czarnecka, Barbara ; Schivinski, Bruno |
Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2021, 2 (27.09.), p. 180-196
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Publisher: |
Wiley |
Saved in:
Online Resource
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