Individualism/collectivism and perceived consumer effectiveness : the moderating role of global-local identities in a post-transitional European economy
Year of publication: |
2022
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Authors: | Czarnecka, Barbara ; Schivinski, Bruno |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 2, p. 180-196
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Subject: | collectivism | global-local identity | individualism | perceived consumer effectiveness | Kollektivismus | Collectivism | Individualismus | Individualism | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
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