Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity
Jie Yu; Peter Goos; Martina Vandebroek
| Year of publication: |
2011
|
|---|---|
| Authors: | Yu, Jie ; Goos, Peter ; Vandebroek, Martina |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 4, p. 378-388
|
| Subject: | Conjoint-Analyse | Conjoint analysis | Bayes-Statistik | Bayesian inference | Logit-Modell | Logit model | Kundenanalyse | Customer analysis | Simulation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009406661