Industrial buyers’ influence strategies: buying situation differences
Year of publication: |
2005
|
---|---|
Authors: | Leonidou, Leonidas C. |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 20.2005, 1, p. 33-42
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Buyers | Manufacturing industries | Marketing | Influence | Purchasing power |
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