Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search
Year of publication: |
2009
|
---|---|
Authors: | Moe, Wendy W. ; Yang, Sha |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 1, p. 109-121
|
Saved in:
Saved in favorites
Similar items by person
-
Inertial disruption : the impact of a new competitive entrant on online consumer search
Moe, Wendy W., (2009)
-
Montgomery, Alan L., (2002)
-
Effects of Performance Schedules on Event Ticket Sales
Tseng, Peggy Hui-Hsing, (2009)
- More ...