Influence of a company's social initiatives on the consumer attitude towards it : results of experimental research
Year of publication: |
2011
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Authors: | Pawlak, Marek ; Zasuwa, Grzegorz |
Published in: |
Contemporary economics. - Warsaw : University of Finance and Management, ISSN 2300-8814, ZDB-ID 2605668-9. - Vol. 5.2011, 2 (30.6.), p. 80-89
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Subject: | Konsumentenverhalten | Consumer behaviour | Forschung | Research | Meinung | Opinion |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | 10.5709/ce.1897-9254.14 [DOI] hdl:10419/48842 [Handle] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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