Influence of Advertisement on Customers Based on AIDA Model
Year of publication: |
2020
|
---|---|
Authors: | Ullal, Mithun S |
Other Persons: | Hawaldar, Iqbal Thonse (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Theorie | Theory |
Extent: | 1 Online-Ressource (15 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Problems and Prospective in Management (December, 2018) Vol. 16 (4), pp.285-298. DOI: 10.21511/ppm.16(4).2018.24 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 16, 2018 erstellt |
Classification: | M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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