Influence of customer participation on creating and sharing of new product value
Year of publication: |
2008
|
---|---|
Authors: | Fang, Eric ; Palmatier, Robert W. ; Evans, Kenneth R. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 3, p. 322-336
|
Subject: | Innovation | Produktqualität | Product quality | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage |
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