Influence of social norms, perceived playfulness and online shopping anxiety on customers' adoption of online retail shopping : an empirical study in the Turkish context
Year of publication: |
2011
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Authors: | Çelik, Hakan |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 39.2011, 6, p. 390-413
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Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Türkei | Turkey |
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