Influencer marketing within business-to-business organisations
Year of publication: |
2022
|
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Authors: | Cartwright, Severina ; Liu, Hongfei ; Davies, Iain A. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 106.2022, p. 338-350
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Subject: | B2B | Business-to-business marketing | Influencer marketing | Social media marketing | Online-Marketing | Internet marketing | B-to-B-Marketing | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management |
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