Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
Year of publication: |
2012
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Authors: | Jiang, Jing ; Wei, Ran |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 29.2012, 6 (26.10.), p. 597-623
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