Influences on Adolescent Brand Preferences in the United States and Mexico
Year of publication: |
1996
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Authors: | Keillor, Bruce D. ; Parker, R.Stephen ; Schaefe, Allen |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 36.1996, 3, p. 47-56
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