Influences on brand selection decisions of staple goods : a study on toothpaste users of Khulna City
Year of publication: |
2013
|
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Authors: | Sarker, Sandip ; Yousuf, Salahuddin ; Monzoor, Muhtarim Zubair |
Published in: |
Journal of world economic research. - New York, NY : Science Publishing Group, ISSN 2328-773X, ZDB-ID 2780974-2. - Vol. 2.2013, 3, p. 58-66
|
Subject: | Brand | Toothpaste | Variables | Consumer's Choice | Konsumentenverhalten | Consumer behaviour | Stadtmarketing | City marketing | Markenführung | Brand management | Japan | Markenartikel |
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