Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions
Year of publication: |
2001
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Authors: | Maltz, Elliot ; Souder, William E. ; Kumar, Ajith |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 52.2001, 1, p. 69-82
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Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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