Ingredient branding : making the invisible visible
Philip Kotler ; Waldemar Pfoertsch
| Year of publication: |
2010
|
|---|---|
| Authors: | Kotler, Philip ; Pförtsch, Waldemar A. |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Markenpolitik | Produktimage |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XX, 393 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-642-04213-3 |
| Source: |
Persistent link: https://www.econbiz.de/10009528186