INNOVATE TO SURVIVE
Innovation is a social process capable of creating the conditions for business success, being centrally important for business competitiveness, but it needs to be properly managed by combining a supportive culture and an integrated process in order to create a sustainable competitive advantage. Innovation is an ongoing, multifaceted challenge involving a constant questioning of our policies, our strategies, our methods, our individual actions. It affects the future. Research, innovation and development therefore appear as an imperative for human society as a whole. For successful innovative management there are fundamental components.
Year of publication: |
2014
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---|---|
Authors: | F WEGNEZ, Leon |
Published in: |
Holistic Marketing Management Journal. - Holistic Marketing Management, ISSN 2247-1189. - Vol. 4.2014, 1, p. 41-43
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Publisher: |
Holistic Marketing Management |
Subject: | Innovation | Research & Development | Successful Innovative Management |
Saved in:
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