Innovation creation in online consumer groups
Gregor Jawecki; Johann Füller; Kurt Matzler
Year of publication: |
2009
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Authors: | Jawecki, Gregor ; Füller, Johann ; Matzler, Kurt |
Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 2063724. - Vol. 48.2009/10, 3, p. 117-123
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