Innovation in retail : impact on creating a positive experience when buying fashion products
Year of publication: |
May 2015
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Authors: | Vasiliu, Cristinel ; Cercel, Mihai Ovidiu |
Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucharest : Editura ASE, ISSN 2247-9104, ZDB-ID 2565624-7. - Vol. 17.2015, 39, p. 583-599
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Subject: | retail | shopping experience | fashion products | salesperson | brand | innovation in retail | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Einzelhandel | Retail trade | Innovation | Textilhandel | Textile distribution | Markenführung | Brand management | Verkaufspersonal | Salespeople |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/168935 [Handle] |
Classification: | L81 - Retail and Wholesale Trade; Warehousing ; O33 - Technological Change: Choices and Consequences; Diffusion Processes |
Source: | ECONIS - Online Catalogue of the ZBW |
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