Innovation management and new product development
Paul Trott
| Year of publication: |
2005 ; 3. ed.
|
|---|---|
| Authors: | Trott, Paul |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | New products | Technological innovations | Management | Strategic planning | Produktentwicklung | Innovationsmanagement |
| Extent: | XIX, 536 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-68643-7 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10004820492