Innovation politics : how serial innovators gain organisational acceptance for breakthrough new products
Year of publication: |
2009
|
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Authors: | Price, Raymond L. ; Griffin, Abbie ; Vojak, Bruce A. ; Hoffmann, Nathan ; Burgon, Holli |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 4.2009, 2/3, p. 165-184
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Subject: | Innovationsmanagement | Innovation management | Innovation |
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