Innovation through tradition in the Italian coffee industry : an analysis of customers' perceptions
Year of publication: |
July 2018
|
---|---|
Authors: | Gorgoglione, Michele ; Messeni Petruzzelli, Antonio ; Panniello, Umberto |
Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 12.2018, 3, p. 661-682
|
Subject: | Innovation | Tradition | Customer perceptions | Positioning | Konsumentenverhalten | Consumer behaviour | Italien | Italy | Dienstleistungsqualität | Service quality |
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