Innovationsmanagement : von der Produktidee zur erfolgreichen Vermarktung
Dietmar Vahs ; Ralf Burmester
| Alternative title: | Praxisnahes Wirtschaftsstudium |
|---|---|
| Year of publication: |
1999
|
| Authors: | Vahs, Dietmar ; Burmester, Ralf |
| Publisher: |
Stuttgart : Schäffer-Pöschel |
| Subject: | Innovationsmanagement | Innovation management | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 398 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturverz. S. 379 - 392 |
| ISBN: | 3-7910-1284-3 |
| Classification: | Unternehmensführung ; Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014011338