Innovationsmarketing
von Volker Trommsdorff und Fee Steinhoff
| Year of publication: |
2007
|
|---|---|
| Authors: | Trommsdorff, Volker ; Steinhoff, Fee |
| Publisher: |
München : Vahlen |
| Subject: | Produktinnovation | Produktmarketing | Marketing | Innovationsmanagement | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 474 S. : zahlr. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8006-2022-7 ; 3-8006-2022-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004883393