Innovative green product diffusion through word of mouth
Year of publication: |
2020
|
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Authors: | Hong, Zhaofu ; Li, Mengfan ; Han, Xiaoya ; He, Xuhuai |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 134.2020, p. 1-25
|
Subject: | Environmentally conscious consumption | Green marketing | Green supply chain management | Sustainable operations management | WOM diffusion | Lieferkette | Supply chain | Nachhaltigkeit | Sustainability | Umweltmanagement | Environmental management | Öko-Marketing | Virales Marketing | Viral marketing | Innovationsdiffusion | Innovation diffusion | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour |
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